The Florence Hotel

History at  HillQuest


Florence Hotel Largest and Best Furnished Rooms of Any Hotel in Southern California





Rates: $2.50 to $3.00 per day

W.W. Bowers, Proprietor

Prior to the construction of the Hotel Del Coronado in 1888,
the Florence Hotel at Fourth and Fir was the premier luxury hotel in San Diego.

Hotel Florence
Hotel Florence

(Fourth and Fir)

San Diego,
California


The Florence Hotel was later named Hotel Robinson, then Casa Loma.
 It was razed in the 1940s, and the site has been used as a parking lot since then.

Hotel Robinson
Main Entrance

Hotel
Robinson


A massive Morton Bay Fig tree which was planted behind the Florence in 1885
survives today on the northern portion of the block.

The Florence Hotel was designed and built by William Bowers,
brother-in-law of Alonzo Horton and a Southern California representative to the U.S. Congress (1891-1897).

Casa Loma
Hotel Casa Loma

San Diego, California

Mrs. James J. Wall,
 Manager


I am not a doctor, neither am I building a sanitarium, asylum, hospital nor home for the friendless, I am engaged in erecting what is intended to be a first-class family hotel, nothing more-nor-less; the guests will, I suppose, do as at other hotels, choose their own physician if they desire one, without the advice or interference of any employe of the house; I state this because I have in one day received as many as four application [sic] for the position of physician - not from the doctors here, but from friends and relatives of doctors who want to come here.
            W.W. Bowers
1883 letter to the San Diego Union

W. W. Bowers, late U. S. Collector for San Diego, is building a monster hotel called the Florance [sic]. It is 136 feet long, he already has used up 177,000 feet of lumber and will be open on the 15th of January. He is now on his way per Orizaba to San Francisco, to buy furniture. It is a pity our big houses did not bid for it. San Diego has no love for Los Angeles.
December 15, 1883, San Pedro Shipping Gazette

Chief among the places where the visitor may find comfortable and even luxurious accommodations is the new FLORENCE HOTEL, which was opened to the public January 24, 1884. This house was especially designed to be and is a first-class family hotel. It is the unanimous verdict of the guests that it is the best hotel they have found.
  — promotional pamphlet
“San Diego as a Summer Resort for Pleasure Seekers and Invalids”
 published by William Bowers

A.E. Nutt, proprietor of the Hotel Florence, wins the good will of citizens by guaranteeing the payment for sprinkling Fourth street until the city is able to pay for such work.  This public-spirited action will save one of the most important thoroughfares from ruination.
October 14, 1895, Los Angeles Times

“The Florence Hotel in those days was then, way out of town, or so it seemed. ...As I stood at the side of the hotel and looked about, I could see little but wild country. There was a big flock of sheep near the hotel, but off where the fine city park now is there was little but sagebrush and cactus. It did not look much then as if the city would build up that far for a long time, but in a comparatively few short months it had spread far beyond that — largely on paper, it is true, but it actually spread pretty fast.”
 Judge Thomas J. Hayes
Quoted in 1922
City of San Diego and San Diego County
by Clarence Alan McGrew






Link:
Images of the Florence at SDHS


Other Historical Links at HillQuest

Buildings
Teats House
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1915 Expo
Cabrillo Bridge 1915
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Organ
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